Fly fisherman Ed Rice, founder of International Sportsmen’s Exposition, dies

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Ed Rice, a maverick creator of outdoors sports shows, world-renowned fly fisher and a member of the California Outdoors Hall of Fame, died last week in hospice in Vancouver, Wash., after a long illness. He was 82 years old.

Rice grew up near Chico, spent most of his life in Northern California and was best known as the founder of the International Sportsmen’s Exposition, the nation’s most successful traveling show on fishing and hunting. The show was established at the San Mateo County Fairgrounds in the late 1970s, opened at Moscone Center in San Francisco, then spread to venues across the Western United States.

Rice’s passion was fly fishing. He fished in 40 countries on six continents and caught 242 species of sportfish on a fly rod, a world record. When his friends asked him to keep track of his other world-record feats, he registered eight records for catching large fish on his fly rod, in two years then waved off the honors the same way he released his fish.

“I don’t care about records,” he said. “I only care about sharing time with friends and how these experiences make us feel.”


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