Ed Rice, a maverick creator of outdoors sports shows, world-renowned fly fisher and a member of the California Outdoors Hall of Fame, died last week in hospice in Vancouver, Wash., after a long illness. He was 82 years old.
Rice grew up near Chico, spent most of his life in Northern California and was best known as the founder of the International Sportsmen’s Exposition, the nation’s most successful traveling show on fishing and hunting. The show was established at the San Mateo County Fairgrounds in the late 1970s, opened at Moscone Center in San Francisco, then spread to venues across the Western United States.
Rice’s passion was fly fishing. He fished in 40 countries on six continents and caught 242 species of sportfish on a fly rod, a world record. When his friends asked him to keep track of his other world-record feats, he registered eight records for catching large fish on his fly rod, in two years then waved off the honors the same way he released his fish.
“I don’t care about records,” he said. “I only care about sharing time with friends and how these experiences make us feel.”
I visited Rice in hospice last week. He would occasionally emerge from days of sleeping and incoherence into consciousness and engage clearly for short periods, though with periodic lapses. He said that his late wife, Darlene, who died 10 years ago from cancer, had visited him.
“Darlene came to me last night,” he said. “She told me, ‘I’m waiting for you.’ I feel OK about dying now. I know she’s out there, waiting for me to show up. I’m pretty close now.”
Rice grew up in the forests and canyons outside Chico. He said a difficult childhood with an abusive father caused him to flee to the peace and excitement of creeks, rivers and canyons to explore, hike, camp and fish.
As he grew up, in a provocative choice that became a symbol of how he approached life, Rice learned how to skydive and became an expert. He was hired to make more than 1,000 jumps, often as the featured entertainment at county fairs, where he would sail in with pinpoint precision in front of grandstands of spectators.
“The only screw-up I ever had was when I didn’t pack my own chute,” Rice said. “I stupidly let someone else do it, and the thing wouldn’t open in front of a big crowd, coming down right in front of them.”
He was barely able to get his emergency chute open in time and hit the ground hard.
“They told me I’d put on a great show — a spectacular delayed landing,” Rice said. “But it was all screwed up. But like a lot of my life, we always seem to make it out.”
Rice had a big, swashbuckling presence that quickly earned him people’s trust. He found success in television sales, which prompted him to put his first exhibition show together.
His favorite event was in San Mateo, which he developed into the No. 1 fly fishing show in America. It hit its peak in 1992 after the release of Robert Redford’s film, “A River Runs Through It.”
Dozens of the top anglers appeared on Rice’s stages. His genius was to provide free public seminars, where anyone could ask questions of the best-known and most-traveled outdoor experts in America. He also donated free booth space to conservation organizations to help grow their membership.
In 2002, Rice became the first living member inducted into the California Outdoors Hall of Fame, and with posthumous awardee John Muir the tow are the only nominees to receive unanimous ballot support. When Rice was inducted into the Fly Fishing Hall of Fame, his best friend, Ray Beadle, said it was one of the rare moments in his life that he was touched by an award.
Rice parlayed his contacts into trips to the world’s best fishing destinations. For years, he spent far more days afield than at home.
In the 1990s, by arranging travel and payment via Italy, Rice was among the first in America to visit Cuba’s untouched fishing grounds, the Jardines de la Reina coral reef and its mangrove islands, tidal flats and blue holes. He is believed to be the only angler in history to catch (and release) the “Grand Slam of the Caribbean” on back-to-back days — that is, bonefish, permit, tarpon and snook.
And yet it was not his fishing greatness in Cuba that many remember from that trip, but rather that he brought $1,000 worth of medicine and food for guides and their villages.
Rice is believed to be the first to develop fly fishing in the Okavango Delta in Botswana, including for many fierce species with piranha-like teeth that Rice taught locals how to catch.
During a trip I took with Rice to fish the Caribbean off of Costa Rica, three of us caught five world-record-sized Atlantic bonita (a record since broken). Instead of registering the world records, Rice gave the fish to our guides to help feed their village.
Over the years, he became afflicted with a series of rare diseases, some believe from exposure to maladies in developing countries. After a trip to Argentina when he was bit by thousands of tiny insects, he suffered an infection that eventually led to blindness.
For one of Rice’s last trips, he asked me to take him to Lake Rufus Woods in remote northeastern Washington. Even blind, casting from his seat, he was still the top rod on the lake.
After he caught a 5-pound beauty, he made sure the fish was released safely, and the master then put a hand on my shoulder.
“Big fish are great,” he said. “But in the end, all that matters is your friends, the people you care about. That’s what it all’s really about.”
Last week in hospice, he echoed that: “Tell my friends I love them. They know exactly who they are.”
The International Sportmen’s Exposition is planning a tribute to Rice, but it has not yet been scheduled.
Tom Stienstra is The San Francisco Chronicle’s outdoor writer emeritus. Email: tomstienstra2021@gmail.com Twitter: @StienstraTom
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