Catch Co. announced that it has acquired Recur Outdoors, a Boston-based startup with a diverse mix of fishing offerings including fly-fishing monthly subscription service Postfly, Wade fly-fishing rods, Pelican fly-fishing reels, and the Badfish saltwater brand.
Catch Co. is best known for its commerce brands Mystery Tackle Box, the monthly subscription box of lures and tackle, and Karl’s Bait & Tackle, a membership-based e-commerce platform
Terms of the deal were not disclosed.
“I could not be more excited to add Postfly and the entire Recur offering to the Catch Co. ecosystem”, said Ross Gordon, Founder and CEO of Catch Co. “Not only have Brian and his team built an amazing brand in the growing fly-fishing market, but their customer focus and company values are very much aligned with our approach.”
Catch Co. recently built upon its digital-first heritage by expanding distribution of its own products into third-party retailers nationwide, including Dick’s Sporting Goods and Walmart. Coming off a recent $38 million Series B funding round led by True Ventures, the acquisition of Recur Outdoors marks another significant milestone for Catch Co.’s growth and expansion.
“We’ve spent the past eight years building a more welcoming on-ramp for people into fly-fishing,” said Brian Runnals, founder and president of Recur. “Catch Co.’s customer centricity and unique brand personality are a natural fit with our company, and our team is thrilled to join them on this exciting journey.”
This marks the first acquisition for Chicago-based Catch Co.
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