With so much “Virgin River” lifestyle inspiration out there, we needed to create a process and structure to ensure a stellar (and totally fun!) product roundup. We approach it with genuine gratitude since we’re huge fans. Plus, we definitely contribute to the Netflix statistics, which include 20,470,000 cumulative viewing hours for “Virgin River” Season 4.
For this unique story, which combines the trends of the show’s success with an increase in global travel, we used travel trend research as the jumping-off point. For example, the 2022 Global Travel Trends Report published by American Express indicates that 75% of those surveyed are eager to confirm travel plans even if those plans need to be adjusted down the road. Additionally, 62% of that audience is planning two to four getaways, excursions, or vacations in 2022. We combined this with data regarding travel industry trends, which show people are looking for more off-grid getaways, reconnection with nature, and immersive and learning experiences are in high demand, according to Independent and Condé Nast Traveller.
Lastly, we worked with a team consisting of twelve experts throughout the travel industry — including Swasti Sarna, Global Director of Data Insights at Pinterest — who provided critical data regarding the current user search trends. Within the travel blogging community, Megan Wilson, author of Sweet Sauce Blog, brings over 15 years of experience, and Jennifer Walsh, who founded Walk with Walsh and was recently published in the New York Times, specializes in outdoor wellness experiences. Chantelle Hartman Malarkey brings a wealth of knowledge as a lifestyle expert, specializing in travel, style, and interior design. Deepening the reach of travel industry know-how, Melissa Rosenfield’s 15 years of experience includes working with top hotel brands such as Viceroy Hotel Group, Marriott Brands, and the famed Rockefeller Center. She founded IFP Communications and is the world’s first Director of Vibe.
They’re joined by Migle Rakauskaitė, Head of Growth at Tinggly, an experiential gifting company, Nate Axvig, co-owner of the Scandinavian clothing store Aktiv, Kat Jamieson, founder of the With Love From Kat travel app, Michaela Guzy, founder of Oh The People You Meet, Zach Bell, co-founder and CEO of the home-sharing app MyPlace, and finally the wife-husband travel team of Necota and Sonya Staples, founders of the travel company Staples InTents.
So, let the expert-led adventure begin!
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