He points out other ways that you can lead by example. For instance, consider taking the challenge of fishing in areas with less foot traffic. Rather than focus on premier species like trout and salmon, try targeting alternative species like panfish, bass and carp. “This is our conservation movement.”
As Community Leader for Orvis, Nisbet is the connective tissue between the Orvis brand, customers, partners, guides and conservation-based nonprofit groups. The 164-year-old family-owned business practices what it preaches. Five percent of all pre-tax profits are earmarked for protecting nature.
Of course, the company has reaped some of the benefits of the increase in angling numbers. For the first time in decades, Orvis is seeing a shift in demographics. More Generation Z and millennials are becoming part of the fishing fold, and Nisbet notes that sales are being driven by high quality, entry level gear such as rod, reel and line combination outfits.
“Orvis’ online sales are up over 100 percent to this timeframe last year,” he said.
Business is booming for other outdoor equipment manufacturers and outfitters, too. The companies doing well are the ones offering predominantly high quality, entry level gear that is made in the U.S.
“There are winners and losers,” Nisbet said. “If a company is dependent upon overseas products or materials, the outcome hasn’t been good.”
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