Arturo Gigante is an art director/creative director, relentless advocate of creative innovation and current chief creative officer of Burns Group. He believes in big ideas, taking risks, and the importance of the strategic/creative process in informing a brand’s unique and ownable story.
Prior to joining Burns Group, Arturo co-founded his own ad agency, Spork NY in Soho, where he produced work for SportsNet NY, Honora Pearls, and Nature’s Bounty. Originally from Puerto Rico, Arturo is a graduate of the University of Maryland at College Park school of advertising. He spent 14 years with Ogilvy in New York, working on global brands including IBM, American Express, Kodak, and Kraft’s Capri Sun, as well as more niche clients like Fage Yogurt and the New York Mets. His career began with Trahan, Burden and Charles in Baltimore, where he worked on such accounts as Harrah’s Casinos and the Maryland Lottery.
He lives in Maplewood, New Jersey, with his wife and two children. And when he’s not obsessing about ways to connect brands to consumers, he’s rigging up his fly rod and obsessing about the perfect cast.
We spent two minutes with Arturo to learn more about his background, his creative inspirations, and recent work he’s admired.
Arturo, tell us…
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